Average rates in Australia are between:
$1,000 - $5,000 for a basic website
$5,000 - $50,000 for a competitive website
$15,000 - $150,000 for an ecommerce website
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How much does a website cost in Australia?
As a tradesman in Australia, you’ll be looking at between $1,000 to $5,000 for a basic professional website. Whether or not this website will perform well online is another story. A more competitive website will usually start from $5,000 and up.
What makes a website competitive?
How well it can show up in Google (SEO), how fast it can load and how well it can generate trust with your target audience are three of the main indicators.
A website that can’t do any or all of the above won’t generate enquiries for your trade business.
Websites that aren’t competitive are dead weight; they only show up for your business name and nobody really “uses them”.
How much does a website cost per page?
When it comes to websites, you want to think beyond “per page price” or fancy features and think about the value that is included or not included in the web design price.
Just like with power tools, there's brands and models that are more expensive but have more power and faster performance, and then there's cheaper ones that don't.
Factors involved in the website cost include:
Custom built or based on template
Load speed
Search Engine Optimisation (SEO)
Conversion Rate Optimisation (CRO)
Professional Copywriting
Professional Photos/Video
Customer Service
Aftercare Service
These options add up, and a good website that can actually produce results online will not fall into the cheaper category - no matter what the salesman says.
For example, most web designers will provide some level of SEO but few follow all the required steps to get the website to come up for keywords in Google.
Many of the above features, like SEO or copywriting, cost $1000s on their own. So it's safe to say a website being sold for $500 will not have many if these features, if any at all.
How much does a website redesign cost?
To redesign a website, it's really going to depend on the scope of the works required. Ballpark figure would be similar costs to a brand new build, unless the updates required are minimal.
Redesigns can be a touchy subject, as some tradesmen don’t like the idea of paying thousands of dollars to fix up a website they already spent thousands of dollars on. However, the fact is an underperforming website won’t be cured by a facelift - the whole thing needs to be remade.
In the building industry it’s called a knockdown rebuild. It’s chosen because considering the faults of the original, it would be easier and more effective to clear it and start again than to try and work with what you have.
How much is a website per month?
Depending on what services you have, a website could cost $15-$50 per month for just website hosting or $150-$350 for a combination of hosting and maintenance. Having your website in the hands of a professional is recommended to keep it performing well and avoid any issues.
The cost per month is a small price to pay for the benefits of a proper website. However most websites are average and don’t deliver results, so some people question the need for them.
I can assure you if you have a proper website delivering you consistent enquiries the cost per month will be the last thing you worry about.
Can we create a website for free?
In 2024 you can create your own website yourself, saving money on web design fees. You could save even more money and run every aspect of your marketing yourself, or not do marketing at all.
Here’s why you shouldn’t though:
1) It’s not free. It still costs you in time and energy; two things that are even more valuable than money itself.
2) It won’t deliver good results. Let’s keep it real. You or the missus or your friend in IT isn’t a marketing professional. You or they haven’t built websites before that helped scale trade businesses.
As a tradesman you expect your customers to place the job in the hands of a professional for best results.
I strongly recommend you follow the same principle, because at the end of the day, if the website can’t generate traffic from search engines and convert that traffic into sales enquiries, the job hasn’t been done properly and it won’t provide ROI.
How much should I pay someone to build my website?
I always say you should pay what they’re asking.
“Huh, what do you mean Alan?” you say.
What I mean is, when you find a web designer that is easy to talk to, understands your trade business and offers a solution that makes sense, pay him what he’s asking.
People have the wrong idea when it comes to marketing. They think websites are like coffee tables. There’s an average price, then there’s cheap and there’s expensive.
But how can you put an average price on a custom solution that grows your business?
If there’s real value on the table take the deal and run with it. The ROI (return on investment) from a proper website is through the roof.
You’ll make your money back, which is why ecommerce websites are often built for no less than $150,000 (and that could be a single good day of sales for them).
Why hire a professional web designer?
There’s three main reasons you would hire a professional (and pay money) for a website:
1) You want it to look professional.
2) You don’t know how to do it yourself.
3) You want it to generate results.
It could be any one of those or it could be all of those. But I want you to think about that last one because that’s the main reason to have a website.
You’re going to be using your website as long as you’re running your business. Which could be the next 5 years, 10 years, or 20 years.
It’s worth getting it done right.
The main problem I see in this industry is tradesmen experiencing websites that don't "work".
What that means is their customers aren't using their website because it is failing at it’s two main jobs: generating traffic and converting that traffic into sales enquiries.
People don’t convert into a sales enquiry because your website doesn’t “sell” your services properly… that involves building trust, standing apart from the rest and making a convincing argument why they should use you.
Hence the need for not just a professional web designer, but someone with experience in generating results for tradesmen.