Too many tradesmen think marketing is unnecessary and undesirable.
But how many tradesmen are billionaires?
(If you look at all the billionaires, they all used marketing to get there.)
If you DON'T wish to become a billionaire, or at least a multi millionaire, because you know it takes that much money to have a positive impact on the world and REALLY secure your family... I'd say you're stuck in a limiting mindset.
Look, it takes marketing to help people.
If you're a tradesman who provides a high quality service, you have a duty to help more people.
Just because those mega corporations flood the world with their manipulative marketing, and treat their customers like numbers...
Doesn't mean marketing is evil.
I'm saying, don't shoot the messenger, ya dig?
Case in point: A person discovers their tap is flooding water.
They jump online and go with one of the first companies that showed up in the search.
The company that got the job turns out to be a bad character and their faulty work causes even more damage.
1 - You never had a chance to help that person because you weren't in that search results...
2 - Because of your negligence of marketing, that person has had a bad experience with a shady company...
Guys, I'm telling you, if you provide a good service or product it's your duty to do marketing.
Of course you could look at that example and say, "That's got nothing to do with me."
The problem with that approach is, it isn't taking responsibility.
Great leaders have often said it.
You must take full responsibility for everything.
When you take responsibility of something, you are in control, and now you are in a position to do something about it.
The people that shrug their shoulders and say "That's just the way it goes." will never be able to shape their life and pursue their goals to the end.
I want you to be intentional, and I want your intention to help as many customers as you can...
While at the same time, preventing as many people as you can from having BAD experiences with your competition...
Do this, and you'll build a solid business that can protect your family even in the harshest of recessions.
Marketing your trade business.
Make it your duty, obligation and responsibility.