Today I’m going to talk about how to show up in Google without paying for SEO.
Have you ever been confused by SEO?
Have you ever paid for SEO before, only to have received nothing in return?
I can imagine.
In fact, I don't have to - I experienced it myself, many years ago.
This was before I knew much about SEO.
And I got taken for a ride.
This is what prompted me to dive headfirst into the world of SEO.
I sought out the top SEO strategists and listened to what they had to say.
The truths I learned blew me away, and I’ll be sharing each and every one of them with you too.
For now, let me cover this most basic truth: that you can show up, and start generating traffic, without making investments into SEO.
Step 1 - Have your website built by someone who understands SEO and includes it.
This almost sounds like it goes without saying.
But the reality is professionals are not a dime a dozen.
There are many pretenders out there.
To make it even more frustrating, most if not all web designers will claim to include SEO (hence implying they understand SEO).
However, I’ve done enough audits to know most websites are not built with correct SEO.
Step 2 - Look for evidence of all On Page SEO completed in the website build.
On-Page SEO includes page titles.
The text that appears in the browser tab and above descriptions in the search results.
It includes meta descriptions. They are those descriptions as they appear in the search results.
It includes H Tags. These are tags we give to certain headings, to tell Google Bots, “Hey, here’s what this page is about.”
It includes Alt Text. This is the text we attribute to images, because Google Bots can’t see images (they can only read code).
Ask to see examples of the SEO work.
Look in particular for evidence of the On-Page SEO (that is, proof of the work they did on the actual website, not just pics of rankings, etc).
Step 3 - Make sure the website is indexed into Google Search Console
This final step is surprisingly often overlooked.
It’s kinda like registering your website inside Google's central database so it knows you, tells it’s Google Bots to read you, and can start placing you in its search results.
If your website is on point, Big G should have no problem identifying your keywords, location and start giving you whats called “Impressions”.
Each impression is a time you showed up in someone’s search.
Will you be first page? Of course not. But you’re getting traffic now, and that’s what it's all about.
Want to learn more about SEO? Book a call with my team now.
Alan Frye