Alan Frye
Feb 2, 20222 min
It ain't as simple as not enough traffic. I've assembled a massive list of mistakes you can make with your website that sends potential customers packing and today I'll share the first 5 of them. These are mistakes or deficiencies even pro website designers can make.
Your website could have an expired SSL certificate or be missing one entirely. When this happens, instead of showing your website most browsers will throw up a warning screen saying the connection isn't secure.
As a general rule of thumb, in todays over-advertised and over-stimulated society you have 3 seconds to capture attention before someone moves on. Not just in advertising but in general, we want to make a good impression quickly. If the website takes longer than 3 seconds to load, we've lost that battle before we even had a chance.
They're on your website thinking, "Sounds great, but does he do my area? Where is this guy based even?" If you make them go looking for it, they're already losing interest. Just trusting that Google will show your website to locals isn't a strategy - Google needs to read your location on the page too.
Make it easy for them to contact you. It's all well and good to have a big "Get a Quote" button but what about those that like to ring? We want your phone number very prominent in the top right corner. The worst thing we can do is leave your phone number off your website or make it less obvious, as it makes it harder to contact you.
When your website pushes for calls and doesn't include a contact form this is a problem too. The majority of people actually prefer to leave their details and have you call them, as opposed to calling you outright. Why fight it? Make it as easy as possible for them.
If you're interested in a deep dive into how we build a website and the system we use to double and triple our tradies leads in less than 90 days, check out this special article.
Be great
Alan Frye