"Find Out How We Get Our Clients DOUBLE Their Leads..."

(And How You Can Too So You Can Grow Your Trade Business!)

Read the article below...

(last updated Fri 3rd March, 2023)

I’m Alan, the owner of Alan’s Tradie Websites.

And on this page, I’m going to share with you my secrets…

How I achieve over DOUBLE the average conversion rates for my clients…

Taking them from the normal 1% - 2%, and giving them something that converts at 6%, 8%, even 10% rate.

This is POWERFUL!

I’m saying these techniques affect the percentage rate at which your website will produce leads…

For serious tradesmen and business owners looking to scale, this is valuable indeed…

But before I demonstrate that to you, let me give you a quick reality check.

You’ve been lied to the whole time.

A website isn’t a few lines of code.

A website isn’t a name, a photo and a contact number.

A website isn’t a Content Management System (CMS).

A website isn’t a salesman.

A website is you.

It’s where the digital world comes face to face with your business.

Gives you a moment of attention…

And in just 3 seconds, decides whether or not to continue listening.

Even if they came to the website via Word Of Mouth…

Or if they came via social media…

Or if they found you on Google…

Or they clicked on your ad…

Doesn’t matter.

In this hyper-ultra-mega-over-communicated world, you get 3 seconds before they bounce.

And in those 3 seconds, just like in real life…

What you say and do forms the impression.

Now you would think all web designers would understand this…

You would think they’d take pains to create you something effective...

But there’s a formula for success, and most don’t follow it.

In fact, botch jobs and DIY fails run rampant…

You see, as a business owner you’ve got blinders on.

You can’t see it from the other side.

The “customer’s side”.

You know how professional you are, how high quality your workmanship is,

Your dedication to your trade, your deep and varied industry knowledge,

Your solid work ethic, your commitment to customer satisfaction…

And it goes on. You know all that, because it’s you.

But the prospect doesn’t. In fact they’re likely to believe the opposite.

Everyone’s shouting the same stuff.

And if you just say that stuff without demonstrating it... they won’t believe you.

Now you see how important it is, to follow the right formula on your website…

If you are to have any chances of keeping traffic on your page,

Let alone converting those sceptical visitors into customers.

Which leads me to my next point…

A website is the conversation you never had.

Every time a customer goes to a competitors website,

They could’ve gone to you.

Every job they get, they take from you.

Ever wondered how they manage that?

It’s because their website builds more trust than yours does.

That’s why they’re getting all the quote requests that you aren’t.

And by following this step by step formula,

You’ll start playing the game (instead of watching on the sidelines).

And become an actual contender.

The 12 Principles of Conversion Rate Optimisation...

Let’s jump right in.

On your home page, you want:

#1 - Coronavirus Reassurance

#1 - Hook Headline That Captures Attention

#1 - Single Call To Action (CTA) To Use Contact Form

#1 - CTA Different Colour To Colour Scheme

#1 - Highlight Product, End Result, Free Or Saving Money

#1 - Location And Services Made Obvious

#1 - Phone Number To Call (but NOT the main CTA)

#1 - Pictures Of The Business In Action (eg. your team in branded apparel, your vehicles with signage, etc)

#1 - Official Reviews, Accreditation, Certification

#1 - Leverage Well Known Clients, Partners, Suppliers

#1 - Some Kind Of Guarantee

#1 - Video If Possible

Example of a highly converting Above The Fold

And you want that all within the top of the website, before they have scrolled down at all.

That section of your website is called Above The Fold (ATF).

It’s what they see when they first land on the page, and give it that 3 second judgement call…

On whether or not they should stay there.

The rest of the page (and entire website) is important too, and we’ll cover that soon.

But first you need to realise the importance of this…

The above formula is KEY to winning that 3 second battle for attention.

Even if you nail most but not all of that, you’re going to get more leads.

And if you nail all of that? And the rest of the website?

You’re going to have multi million dollar turnover, guaranteed.

Now let’s move on the the rest of the website.

You’ll want the standard 5 page tried and trusted combination of Home, Services, Gallery, About and Contact.

Some visitors are never going to scroll down that first page, they’re going to hit the menu.

These are five critical pages. Each one providing a logical pathway for the visitor as he increases certainty.

The next thing you’ll want is five Service pages, each one detailing a major service you provide.

This helps the visitor dive a bit deeper into what you’re offering, and it’s also crucial for good SEO.

Finally, you’ll want the extra pages that really drive home the win. We’re talking Testimonials (even better if they are video testimonials). Warranty & Guarantee. Privacy Policy. Careers. Service Areas.

By making Service Areas a page of its own, we’re showing Google a complete list of your suburbs (hint hint).

The 12 Rules of Thumb for Conversion Rate Optimised Copywriting...

As for the professional copy, we want to follow these basic rules of thumb:

#1 - Keep It Simple, Easy To Read

#1 - Avoid Large Blocks Of Text

#1 - Avoid Too Small Text

#1 - Problem And Solution

#1 - Pain Point (Reason To Take Action Now)

#1 - Focus On Benefit, End Result

#1 - Focus On Free Or Saving Money

#1 - Project Your Benefits Over Time

#1 - Show Others Benefiting From Your Service

#1 - Bring In Other Third Party Proof

Basically, talk about them not you, and give them a reason to take action now.

And throughout we want to be using photos or videos of YOUR BUSINESS in action, not those trust-killing stock photos…

Yeah, those ones you (and every other Tom Dick and Larry) are using…

Required Website Specs (For High Performance & Conversions)...

In addition to the above, we need the website hitting the following specs:

#1 - Secure with proper SSL Certificate

#1 - Simple Contact Form

#1 - Fast Page Speed (under 3 seconds)

#1 - Compressed Images (with ALT text for Google)

#1 - Mobile Optimisation Techniques

#1 - On Page SEO, H Tags, Page Titles

#1 - CTR Optimised Meta Descriptions

#1 - Indexed with Google Search Console

#1 - Connected to Google My Business Listing

And that, my friends, are the secrets to building a high performance website.

A website like that is a lead machine… converting site visitors into leads and customers at over DOUBLE the average conversion rates…

FYI, double the conversion rate (CR) means double the leads...

And now I want to show you some examples.

Examples of Double The Average Conversion Rates (Sneak Peek)...

This is a roof plumber. He went from having a Google Business site (the auto-generated one) to a bespoke website.

Average website: 2% conversion rate (CR). Their new website: 7% CR.

WATCH the video of their mobile site...

Screenshot of their Wix backend...

LAST 90 DAYS

30 Leads, 7% CR

This is a builder. He went from not having a website to something that once hit a whopping 10% conversion rate. With our SEO he is now receiving upwards of 600 traffic per month and growing. With a consistent 5% CR, this is keeping him well supplied with high ticket leads on an ongoing basis.

Average website: 2% CR. Their new website: 5% CR.

WATCH the video of their mobile site...

Screenshot of their Wix backend...

LAST 90 DAYS (WITH SEO)

71 Leads, 5% CR

This is an AV installer. His old website already had some traffic via search engines and word of mouth. But it was outdated and never converted. He received a lead from his new website the day it went live. And in that first month he received 8 leads through the website - despite doing zero advertising. The traffic and demand has slowed in recent months due to Covid-19 restrictions.

Average website: 2% CR. Their new website: 5% CR.

WATCH the video of their mobile site...

Screenshot of their Wix backend...

LAST 90 DAYS

10 Leads, 5% CR

And then there’s our clients own testimonials…

Now I Should Probably Make You An Offer...

First of all, congrats for making it down so far!

If you've been paying attention, you're now armed with the secrets to achieving double the average conversion rates...

You have the 12 Principles of Conversion Rate Optimisation to make sure anyone who lands on your page is immediately heated into a smoking hot lead...

You know the most deadly effective page combinations...

You have the 12 Rules of Thumb for Conversion Rate Optimised Copy to ensure anyone on your website is hurled toward the contact page with the urgency of a rampaging bull...

You know the Required Website Specs (nerd stuff really) to make sure your website is a sleek, clean, lead pullin' machine...

And you've seen this formula in action, taking a sneaky peek at my client's numbers of traffic and leads.

With this knowledge, you can have your website become a high performance tool,

That allows you to elbow past your competition and start dominating online!

Now I should probably make you an offer...

Some timely offer of our assistance to "do all this for you and save you the headache"...

Well, it's true we could help you with this.

But I only want to help serious people.

And I get very sceptical about "offers on the internet" and people who love clicking em'.

So to put my scepticism aside, all I ask you do is give me a call.

I happen to be a real person, and I could really help you,

If you're prepared to put some of your real life time into a phone conversation with me.

Give me a call on 0482 096 933 or contact me here, and let's talk.

Otherwise, visit my website here to check us about a bit more.

And if you're not ready yet to take the next step, no worries.

We may have a mailing list you can join to get more from us.

Thanks for your time, enjoy the rest of your day/night,

And for those that do need to do something like this, I look forward to your call!

Alan Frye

Alan's Tradies | 0459 722 680 | 10-20 Gwynne St, Cremorne VIC 3121