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"Money follows attention."

- Grant Cardone

Advice on websites, marketing, social media and mindset for the success oriented tradesman in the digital age.

  • Alan Frye

What Are The Advantages Of A Website

Updated: Feb 20

Sorry old mate, but you’ve gotta have a website.


That is, if you want to enter the big league.


If you want to show up properly in Google.


If you want to capitalise on the endless traffic that Google can offer you.


If you want more leads from. More leads from Facebook.


More leads from Instagram.


More leads from Google Maps.


More leads from Google Ads.


More leads from Word of Mouth.


More leads from your vehicle signage.

Centre Of Marketing

Why more? A high performance website always increases conversions.


And it’s the centre of all your marketing, where attention becomes intention.



The main reasons people get a website are:

  • Have something attached to your domain name

  • Look professional and showcase capabilities

  • Show up in Google, get found and create more opportunities

  • Bring in more quote requests and new business


Online and Offline Branding


More advanced websites help your branding in a bigger sense.


A careers page combined with a high performance website shows people you’re hiring and allows them to apply directly with you.


But perhaps most importantly, it gives them confidence in joining you.


You want to attract top talent? Show them why they should join you.


You can’t whinge about not being able to find anyone good yet you’re a ghost online.



Business Systems


It’s not just marketing either. Websites can also help with business systems.


Beside it’s handy CRM tools to gather lead and customer data, a Wix website can also allow other company processes to be streamlined.


Online timesheets, for instance.


A company blog. Online shop for new staff to purchase their uniform and tools.


Invoicing and quotes can even be done through the website, and online payment taken.


And it does this with official apps, not requiring any third party plugins like Wordpress does.

Want to know what a High Performance Website looks like?


In this article I show you how to measure a website's performance.

Alan Frye

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