The Biggest Marketing Problem Ever
The biggest problem anyone faces in our super competitive industry is obscurity. How can they flow you if they don't even know you? Unlike your parents taught you, strangers aren't the problem. Strangers have everything you need. There are people out there who are your perfect customers but they'll never know you exist because you are in obscurity.
They Can't Flow You If They Don't Know You
You could have the greatest service in the world and it wouldn't matter at all because nobody knows about you. How can they buy from you if they've never even heard of you? Everyone makes the mistake of thinking it's great service that matters. In rainbow land, maybe. In reality, best known beats best service every time.
Contacts Are Contracts
The only difference between a contact and a contract is the letter R. That R stands for relationship. The secret to turning contacts into contracts is to build a relationship. As a tradie you can build relationships with potential customers by consistent follow up. If they asked you for a quote and then you didn't hear back, follow up. You can follow up leads from years ago. Creative, consistent follow up is the key to keeping in the forefront of their mind, so when they're ready to buy, you're there.
Omnipresence is the concept of showing up everywhere. Signage on the van, flyers in the letterbox, Facebook, Instagram, Google, news, blogs, radio - you want it all! With omnipresence you literally flood the market with your brand and allow it to sink into everyone's minds.Then they can't get away from you. Btw, you'll get criticised for that, and some of you might even be critical of this concept as you read this. That's good. Criticism is a good sign. If you or I get criticised it means we're taking enough action. Look forward to knowing you, Alan Frye