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"Money follows attention."

- Grant Cardone

Advice on websites, marketing, social media and mindset for the success oriented tradesman in the digital age.

  • Writer's pictureAlan Frye

Magic Bullet for Google

Let me start by saying Google is a robot and there’s no way to “impress” a robot. I should know, I’ve tried. All attempts to communicate with a robot always end in profanity… at least for me.

So I know you don’t want to hear this, but there really is no “magic bullet” that can skyrocket your Google rankings and send traffic flooding onto your website like a DDOS attack or something…

Hate to be the bearer of bad news, but when they told you Google is the long game, they were right. Those guys that promise you page 1 in 90 days (or is it 60 now? 30? 5 minutes?) are just saying what you want to hear.

But what they don’t tell you is you DON’T need to blog like a vegan nutritionist or write your keywords ALL OVER your website like a kid scribbled on it with crayon… to see results in the Big G.

In fact, you just need to understand a few simple things:

1) Google is a concierge.

It isn’t a wealth of information and it isn’t a garbage bin either, it’s simply a middle man tasked with connecting billions of searchers with relevant content.

2) Google doesn’t view your website like you do.

They use crawler bots to “scan the code” of your website and understand it from that. They don’t scroll, they don’t click and they don’t see images or video. I like to think of these bots like the sentinels from the Matrix - you know, the tentacle thingys.

3) Your goal is NOT to impress these bots, or play nice, or whatever they tell you.

As I said these bots literally couldn’t give a toss. Instead, your goal is to impress PEOPLE. You know, the people you want to come to your website in the first place.

People seem to forget this most basic of truths - you’re not there to serve Google, you’re there to serve people. Your #1 priority with your website SEO is to make sure your website serves people, and that my friend is the magic question…

To be answered immediately if you hire me! :D

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