You’ve seen em and you’ve thought “Damn, I need some of those.”
What are they? Video testimonials.
Look they can look slick or they can be taken with an iphone 5, it doesn’t matter.
What matters, is that video testimonials are more engaging and effective than written ones.
But they’re a LOT harder to get.
In fact I haven’t gotten any yet (but then again I haven’t tried… yet)
So today I’ll give you some ideas on how to get some.
The “Whip It” Method for On the Spot Vids
This is rough and ready.
Look man, you’re a tradie.
So when you finish the job at the customers house, you whip out your phone and ask for a testimonial.
They should be happy, you just finished helping them!
Now it’s time to help you.
Why would they want to help you?
Well aside from you just helping them, not only for the job they paid for but with a GREAT ATTITUDE and GREAT SERVICE they’ll also want their chance to be Insta Famous!
This has no downsides and only takes courage.
Worse they can say is no!
Expect results to be raw, unedited and great for social media platforms like Instagram and TikTok and for advertisements.
The “Carrot Dangler” Method
Maybe the customer doesn’t want to go on camera or the above “on the spot” technique doesn’t apply to you.
Then it’s time for the Carrot Dangler.
You’ll offer the customer, via email or sms or phone call, a discount or special promotion in exchange for a video testimonial.
The “Sit Down” Method
These definitely come across scripted but in some industries (looking at you builders) they love doing it.
The Sit Down involves not only the customer but you or a member of your team as well.
They engage in something of a conversion with your staff member leading the way, asking questions about their experience.
Whichever methods you choose, I'm certain your video testimonials will be awesome and a great addition to your marketing tools.