How To Get Better Quality Leads from Your Website
It’s not always about more work, but more of a certain kind of work.
What are the most profitable jobs for you?
Quality can mean two things.
More serious, not a timewaster, not just shopping around.
Or it can mean higher value, more profit, bigger jobs.
I’ll show you how to get more of both.
Know Your Target Audience
Knowing what jobs you want to focus on is important when crafting a website that speaks to that audience.
A plumber who just wants bathroom renos could have a completely different website to an all round plumber.
With a completely different message.
Having this focus allows the target audience to feel more catered to, resulting in more serious leads and less timewasters.
The goal of the website is not to showcase your capabilities - it should do that by default.
The goal is to raise someone’s certainty that you’re a good choice for the job.
Why would they need to shop around if they believe that?
Use Qualifiers In Your Contact Form
You can take some of the guess work out when you receive leads by including qualifying questions in your contact form.
Qualifiers will depend on the industry and nature of the work involved, but some good ones include:
Which service can we help with (drop down list)
Do you have plans
Do you have a budget in mind (drop down list)
Are you ready to go ahead or collecting information
Try asking questions like these and you’ll notice higher quality leads.
Keep the qualifying questions to a minimum to prevent your contact form from becoming too complex and intimidating.
You should also keep in mind this is a contact form, not a booking form.
Asking for their street address or appointment time is not a qualifier and not recommended.
Keep that for the phone call where you can set the appointment if both parties would like to.
With these tips, you've got no excuse to complain about timewasters anymore!
Time to get some highly qualified leads!