One day someone I called asked me why I was cold calling if I was so good at marketing.
My answer surprised him. You see, he thought he'd called me out. He thought I was exposed.
I told him I was marketing. The truth is, if I was to wait for everyone to find me, as opposed to me finding them, I wouldn't be tapping into the market like I do.
I wouldn't be uncovering opportunities where none thought existed.
I wouldn't be putting my name and details into hundreds of tradies phones, getting referrals from people who aren't even my customers (yet),
or spreading my omnipresence to those who aren't even looking, or keeping a massively full pipeline of leads, or getting double booked!!
Consider this a law of business.
If you wait until you're looking for work, before you actually look for work, you're already behind the eight ball.
If you want commercial contracts, try cold calling local businesses. If you're a roofer or solar installer, try door knocking some hoods.
Or if you focus on domestic, you want to be in that search results so when they need it done, you're there.
KEY TAKEAWAY:
Fill your pipeline till it bursts. Being hungry for business isn't some shameful thing, it's a reflection of your commitment.
P.S.
If you want help building and filling your pipeline start with your free Starter Kit.
Inside, you'll receive a handy PDF on digital marketing know how,
a "How It Works" video,
and a free strategy call with me or my team to figure out some answers!