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"Money follows attention."

- Grant Cardone

Advice on websites, marketing, social media and mindset for the success oriented tradesman in the digital age.

  • Writer's pictureAlan Frye

Can I Make A Website Myself?

With the drag and drop editors out there today you can absolutely make one yourself. But why would you want to? To save money and because you don't really think you'll use it are the two biggest reasons.

See, if you just wanted to get something up as a reference point to show customers, and aren't expecting to show up in Google or generate leads and revenue, then creating a DIY website could be right for you.

You could spent one night knocking one up. Or perhaps you have someone else involved with the business that agrees to make one, or a friend or family member might raise their hand.

The platforms like Wix and Squarespace make it pretty easy to get online these days. They even have templates that you can just fill in the blanks and put your logo onto.

If this sounds like you, remember you can grab one of my custom designed templates for only $99 to work with, ensuring a reasonable finished product.

But if you are expecting the website to "work" or to "use" the website, then the DIY route is a sure path to failure.

Why? Website can involve web design, graphic design, copywriting and digital marketing (including SEO). It takes a lot more than just 'dragging and dropping' to bring in traffic from Google and convert it into leads at above average conversion rates.

Beyond that, a website is a conversation between your business and your target audience. It captures their attention immediately and inspires confidence in using your services.

I call that a High Performance Website.

Websites work, but there's many ways to skin a cat. That's why sometimes you'll find multi million dollar businesses operating with outdated and lame looking websites.

But for the tradie who wants to dominate his industry, he's looking to every tool he can to get the edge on his competition and brand his name onto the minds of customers.

A high performance website will help you do that, and that ain't one made yourself.

Alan Frye

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