It is getting more and more difficult to convert traffic into job leads. In fact, the average conversion rate is only 1-2%, meaning out of every 100 visitors, only 1 or 2 will use your contact form. Here's 3 quick ways to get more.
Put Reviews and Accreditation Top of Page
Most web designers have caught on to using reviews and accreditations to boost trust and encourage people to convert into job leads, but few know where to put them. The old adage still closely followed today is to put them down near the bottom of the page. Problem is, website visitors make an impression within 3 seconds and if you haven't presented your best at the top of the page... they ain't even scrolling down there, they bouncin'. Stop losing leads by putting your 'social proof' at the top of the page, below or integrated with your hero image, heading, subheading and CTA button.
Make Location Obvious
It seems like a no brainer but a surprising amount of websites do not clarify at the top of the page where they are based or servicing. Most web designers assume the traffic will understand the service area and only mention it lower down the page in the copy or at the bottom of the website in the footer.
Stop Using Stock Photos
Too many websites use the same pictures of the guy holding the screwdriver to the wall. I look at a lot of tradie websites and I've probably seen him at least a thousand times. It's easy to tell these photos are not real photos of the business and that actually hurts your image rather than impresses people. What really impresses people are legitimate photos of your actual team in uniform, in front of vehicle signage and photos of jobs you've done. I always encourage tradies to put themselves on the website. Hell, you're going to meet these people in person anyway when you go to quote the job, may as well put that ol' mug on the front page no matter how bad you think you look. Alan Frye